HiBi Youth creates anti-aging skincare with natural beauty rituals that combine ancient wisdom and modern science. We created product and lifestyle photography on-location to showcase the different use cases in addition to tutorial videos to walk through the application of each product.

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Our main goal was to create a massive library of still images and motion clips for HiBi Youth to use across paid and organic social media, as well as directly on their website.

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We shot on-location at an estate in West Austin. This gave us the opportunity to have multiple looks in a single location, allowing the content to appear as if it was taken over many different productions.